At the top of the list of priorities is also featured the creation of the Steenstra GCM brand identity. This is already started with the choice of shape and colors of the logo. The circular element features a reference to the Yin-Yang symbol in reference to the balance it tries to restore, separated by a leaf like shape to associate it with the environmental consciousness of the brand.

The brand identity will also be clearly recognizable in the exterior design of the products. Not only will the cars be silent in motion, also their design language will set them apart as very stylish, harmonious and timeless, but also the perception of floating in harmony with its surroundings, even at vastly superior speeds to the competitors. The choice of materials used on exterior, interior and parts clearly reflects the purpose of each vehicle within its segment.


Steenstra GCM clearly aims at a higher market segment than its current main competitor, Tesla. This is not only essential to succeed at creating a profitable business; it is also the only possible strategy for proper development of the next vehicles in the line-up, so that Steenstra GCM will become a leader in this segment of the performance market for zero emission vehicles.